What are you doing every day to strengthen the culture of trust with your employees and customers?
In our recent sales coaching research, 76% of the firms told us coaching is a critical driver of success. As Lou Cimini, Vice President of Human Resources at Samsonite, explains it, the power behind coaching is that it allows the leader and the salesperson to “arrive at a common path—an agreed upon output—and in some cases, the tactics to get there, and then the employee has what they need to go out and achieve those goals.”
But before they can arrive at that common path—in fact, before the coaching process even begins—the employee has to be receptive to coaching. And more than anything, that requires trust.
Trust and the Coaching Relationship
To understand why trust matters, consider your own experience. If you don’t believe your manager’s primary objective is to help you reach your personal and professional
