Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too.
Radical Empathy And Other Ways To Rethink Your Customer Experience by Bridget Brennan
(Forbes) Our world is changing by the minute (or so it seems), but amidst all the disruption, one thing remains constant: women’s domination of consumer spending. That fact alone provides a valuable compass for innovating your customer experience during Covid-19, as well as reimagining what it could look like post pandemic.
My Comment: Let’s start this week’s Top Five with one of the hottest topics in customer service and experience, and that’s empathy. The author includes five customer loyalty strategies, the first one being empathy. That’s what caught my eye. She refers to a deep understanding of your