Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too.
3 Ways Store Layout Decisions Impact on Customer Experience by Oisin Ryan
(ServiceDock) The following covers three of the most common and obviously non-customer-centric strategies that retailers use. Each of them maximizes short term profitability but at the potential expense of long term customer loyalty. These examples focus primarily on supermarkets but the thinking behind them could easily be applied to other retail businesses.
My Comment: While this article is focused on retail, I think it has application to every type of business. The example in the article is about a supermarket. There’s a reason the “staples,” like milk and bread at the back of the store. The store is looking