Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too.
Ten Tips to Increase Customer Loyalty by Atlanta Small Business Network
(ASBN) Building customer loyalty takes time and effort, but the reward is guaranteed sales. Here are ten strategies to adopt if you want your customers to be loyal to your brand.
My Comment: “People often confused customer satisfaction with customer loyalty, but the two are very different.” That’s how this article starts, and it has been one of my points to our clients for years. There is a big difference between satisfied customers and loyal customers. Here are ten ways to move your customers toward being loyal. I especially appreciate number six, which is about offering more than “loyalty discounts.”