Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too.
Voice of the Customer Surveys: Expert Tips for Creating Effective Surveys & Must-Ask Questions for Gaining Valuable Insights by CallMiner
(CallMiner) In this article, you’ll find expert tips on effective VoC survey design, as well as suggestions for effective questions that dig deeper and provide measurable, actionable insights that can inform your marketing and customer service initiatives.
My Comment: I’ve been paying attention to how good companies are getting feedback (in the form of customer surveys). The common theme is that they are short and easy on the customer. Here’s another article about surveys with some good suggestions. If you’re going to follow up the customer purchase with a survey, remember that the
