Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too.
Your company has a vision: Why can’t everyone see it? by Knowledge@Wharton
(RetailWire) Presented here for discussion is a summary of a current article published with permission from Knowledge@Wharton, the online research and business analysis journal of the Wharton School of the University of Pennsylvania.
My Comment: Vision statements are important. Many companies have these, and they are general. If the statement doesn’t focus on customers, that’s fine. Then have a customer service vision statement. The key to a vision statement being successful is that is short and memorable. This article has some examples of good and bad vision statements, but they are all short. And, even better than the short article are the
