5 Top Customer Service Articles For the Week of August 31, 2020

Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too.
How to Prevent Customer Churn with Retention Marketing by Lauren Pope
(Learning Hub) Attracting new customers is cool and all, but do you know how to keep them around?
My Comment: Some of our readers may know that I’m writing another book about getting customers to come back. The more formal name for that is “customer retention.” As I have been doing my research, I found this article and felt this was a perfect way to start this week’s Top Five roundup. The focus on retention starts early in the relationship with the customer. I’ll argue that the goal of getting the customer to come back starts at the very beginning,