5 Top Customer Service Articles For the Week of August 3, 2020

Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too.
Personalization and Customer Experience Strategies for Success by Larisa Bedgood
(Business2Community) Personalized customer experiences are now at the center of all marketing initiatives. Brands are competing on customer experience and a recent Gartner survey shows that 81% of marketing leaders say they expect to be competing mostly or completely on the basis of customer experience.
My Comment: Here’s an article that is filled with stats and facts to make the case for delivering a good customer experience that is followed by some excellent takeaways and “how to’s” create a better, more personalized customer experience. Companies that can deliver on personalization are able to deliver value that makes price less relevant and