5 Top Customer Service Articles For the Week of August 17, 2020

Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too.
Customer Experience Emerges As A Critical Strategy For Small And Medium Sized Businesses by Maria Morais
(Forbes) In its report, “Digital, Resilient, and Experience-Driven,” the global economic consultancy and thought leadership firm found that 53% of top performers – companies with the strongest revenue growth and profit-margin change – consider the quality of their customer experience as their top strategic priority for the next three years.
My Comment: What happens when you combine a good product that is competitively priced and the experience is easy? A winning combination that gets your customers to want to come back. While the title of the article states this is a sound strategy for