Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too.
Improve customer loyalty and retention by focusing on relationships by Sarah Olson
(Zendesk) Read on for customer retention strategies and tips to build long-term relationships that improve your customer loyalty.
My Comment: I’ve always preached that there are two types of loyalty programs. The first is based on creating enough value through the experience the customer would never want to go anywhere else. The other is more of a marketing program that rewards customers for coming back. For example, an airline frequent flier program. In the end, you must have a good relationship with the customer. That is a big factor in driving customer loyalty, and that’s what this article is
