I once made a sandwich, responded to an email, and let the dog out – all while “watching” a virtual presentation. I’m not proud. And I’m not alone.
InterCall, the world’s largest conference call company found that audiences are engaged in a number of activities while on conference calls. For example:
Doing other work (65%)
Eating or making food (55%)
On-line shopping (21%)
It’s not a huge leap to conclude that similar behaviors extend to a virtual presentation where the cloak of invisibility and easy access to multiple devices invites the opportunity to escape. And if your customer is not engaged, the odds of moving the sale or conversation forward are slim.
Maintaining your audience’s attention presents a unique set of challenges in a virtual world, but here are some proven tips for making your virtual presentation a “must watch” event!
5 Tips for an Engaging Virtual Presentation
Get On-Camera!
Many presenters complain that they can’t see their audience.