Stories are a powerful selling tool, but rarely is one story right for every situation or customer. To be successful in a dynamic marketplace, there are 5 types of stories every salesperson should be prepared to tell in a pitch or presentation. Here is a brief description, example and tips on where and when to use each type of story:
1. Your Organization Story
This is your company’s unique origin story, shedding light on the problem you solve and why. A compelling, succinct founding story can humanize your company and offer a fresh perspective into your values and purpose.
Tips: Keep it under a minute. Company stories are inherently less engaging than other types of stories so keep it tight by picking one story line and highlighting a few key details.
Don’t lead with your organization story. Your opening should be focused on your customer (like the other 4 types of stories) and not