5 Steps for Successful 2019 Marketing Budget Planning

By Brian Hansford, VP of Performance Management
Marketing planning season is here for the top performing B2B marketers.  Yes, just one month into Q4 the most proactive B2B marketers are starting their 2019 planning process. I also know a lot of B2B marketers don’t start planning until late January simply because corporate objectives aren’t finalized and budgets aren’t set.  Even if that is the case, marketers can lead the way by preparing now for a successful 2019.
The most important reason to prepare now is more marketers are accountable for revenue performance.  Our latest survey on revenue marketing conducted with CaliberMind showed that 67% of B2B marketers are accountable for revenue performance. Accountability requires detailed planning and preparation on how to use resources for the greatest effect.  The days of activity-based marketing are over.
I suggest following these 5 steps to planning your 2019 marketing budget.  These steps build the case for the