Asking for referrals might be hard, but it pays off big!
Ask most anybody for the secret to how to get referrals, and they’ll probably tell you the first step is to simply ask. That might be true, but it’s far easier said than done. Whether you’re a sales newbie or a veteran rainmaker, asking is hard. Apparently, it’s even harder for many men.
Two guys in their early 50s recently told me they felt uncomfortable asking. I mentioned that most everyone has call reluctance when asking for referrals, because referrals are so very personal. We put our reputations on the line when we ask. We’re vulnerable. We’re afraid of the “no.” However, their reason surprised me. I’d never heard it before. They said that guys are supposed to be confident and have the answers. Therefore, it’s even more intimidating for them to ask for referrals.
Man or woman, young or old, you
