4 Must-Have Elements in a Successful Sales Enablement Program

Sales enablement programs are never one-size-fits-all. This is a challenge for leadership looking for a proven system to model their own program after — but it is also an opportunity. Your sales enablement program can and should be specific, strategic, and catered toward your people, your goals and your needs.
Though not every sales enablement program works for every business, there are guidelines to stand-up your strategy or to refresh a stale program. At Mereo, we have worked with leadership from hundreds of organizations, from Fortune 50 to start-up and private equity-owned to not-for-profit, to develop effective sales enablement programs that support sustainable revenue performance. Here are the must-have pillars we have identified of any sales enablement program.
Sales Enablement Element 1: Buyer Journey–Aligned Sales Process
If your sales process does not sync with your buyer journey, your sales enablement program will not work. End of story. Take time to review your sales