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5 FACTORS INFLUENCING THE SALES PERFORMANCE GAP

Lisa Leitch - 22 October 2020

Only 53% of sales performers achieve their sales goals each year. This year, this number will drop below 49% and many of my sales colleagues and experts are forecasting it could be closer to 40%.  Some industries like home renovation & building materials, pet supply and janitorial/cleaning are seeing a major up-swing in the increase in sales…and even these sales performers are being impacted by these 5 factors.
In working closely with sales leaders and their sales teams, we have identified these top 5 factors that are influencing sales performance, and what you can do to combat them to close the gap…
Human Disconnection
Most sales professionals are outgoing social creatures who thrive on relationships, bringing people together to secure the deal and being road warriors.  Sales pros are feeling disconnected from their clients, fellow sales team members, and even from their sales leaders. Lack of F2F human interaction, collaboration and networking is

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