Email isn’t always the perfect solution that many people hope for when it comes to prospecting. When you use email in the wrong way, it will do nothing for you and actually even hurt your ability to create sales. Below are 5 mistakes you can’t afford to make:
1. Never allow yourself to believe that email is the only prospecting tool you need. Email alone, without any other form of communication, will generate a very low response rate. Email along with voicemail will have a higher response rate.
2. Never send the same email repeatedly to the same person. Just because they didn’t respond the first time doesn’t give you permission to send it to them again and again until they respond.
3. Never include so much information in your email that the prospect is finds out everything they need to know without talking to you. The objective of a prospecting email is
