By Joshua Baez, Marketing Consultant for Heinz Marketing
Well folks, it’s happened. I’ve gone full Plant Dad. And I mean full-on. With over 70 plants and counting, clearly something happened along the way, and well, here we are. But this blog is neither the time nor place for judgements, because as I’ve grown as a new plant parent, I’ve come to realize the parallels between growing my little green friends and planning a content marketing strategy. If you know me, you know how much I love a good metaphor, so sit back, relax, and go buy yourself a nice houseplant – your content marketing plan will thank you for it later.
The Right Conditions to Flourish
Just like the light, water, and the location of a plant affects its health and longevity in your home, the components of your content marketing strategy must also be thoughtfully determined to find success. But where should