5 Common Sales Challenges and How to Overcome Them

No matter how rapidly and dramatically external events may change, the top sales challenges seem to stay the same. Why aren’t salespeople and sales organizations able to make much headway in overcoming these common struggles?
It’s not for lack of activity. Training is regularly implemented. New sales techniques are tried out. The latest and greatest technology is implemented as the surefire antidote to a complex, competitive marketplace.
But the sales challenges persist. The “top 5” doesn’t budge.
In fact, the real issue is that only a few organizations have made the commitment to plan and grow the kind of positive, well-defined sales culture that will create sustainable high performance.
The Top Five Common Sales Challenges and What You Can Do To Change The Narrative
Sales Quota Achievement
 Research consistently shows that more than half of sales representatives are expected to fall short of their quota each year.
When salespeople fail to meet their sales goals, it’s the result