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5 Audition Secrets for a Great First Impression in Sales

Julie Hansen - 26 April 2018

I try not to make snap judgments.  But I do.  And apparently so do a lot of other people.  Research studies have found that we make several major decisions about another person in those first few seconds.  Decisions like: Is this person trustworthy?  Successful?  Competent?   In sales, this can affect everything from how a customer listens to you to whether they decide to work with you or not. So how do you make sure your first impression in sales is helping you – and not hurting you?
Actors live and die by first impressions.  When auditioning for a role an actor has to quickly stand out in order to get a chance to be heard.  In fact, a casting director may stop an actor as quickly as 20 seconds into a reading if they’re not impressed. While a customer may not physically stop you, they can mentally check out or bide their

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