I try not to make snap judgments. But I do. And apparently so do a lot of other people. Research studies have found that we make several major decisions about another person in those first few seconds. Decisions like: Is this person trustworthy? Successful? Competent? In sales, this can affect everything from how a customer listens to you to whether they decide to work with you or not. So how do you make sure your first impression in sales is helping you – and not hurting you?
Actors live and die by first impressions. When auditioning for a role an actor has to quickly stand out in order to get a chance to be heard. In fact, a casting director may stop an actor as quickly as 20 seconds into a reading if they’re not impressed. While a customer may not physically stop you, they can mentally check out or bide their