4 Ways to Adapt Your Coaching Style to the Needs of Your People

No two people on your Sales team are the same. Coach accordingly…
You’ve been coaching one of your salespeople and you think you’ve made good, clear points. You explained what needs to come next. And you’ve discussed what they need in exactly the way you understand it. Yet they’re still not following through. They’re still not growing. They’re still not executing on the plans, and they’re still not getting the results you expected. It’s like they’re not hearing you during sales coaching sessions.
If you’re a sales manager and coach, then you probably know this feeling. I had a client tell me about a similar experience with a salesperson she was coaching who was right on the brink — either about to leave the organization or about to get fired. Despite all the effort she was putting into coaching them, they weren’t seeing results.
After some training, this sales manager had an epiphany.