4 Things You Need to Know About B2B Email Marketing in 2020

By Lauren Dichter, Marketing Consultant at Heinz Marketing
A few weeks ago, it was trendy to say the Coronavirus hysteria bubbling up here in the states was unfounded or an overreaction. As it turns out, it wasn’t. Now more than ever, if I know something to be true, I’m resolved to share those facts with people who don’t know any better at the time, even if the truths are hard to swallow or inconvenient.
As silly as it sounds, the misinformation around the seriousness of this pandemic has reminded me of some other misinformation I’ve been hearing recently in the B2B marketing space! Right now, it’s trendy to say “email marketing is dead”. You can’t deny it sounds cool to be so certain about something! But when that thing is a not true how can it be cool?
While email marketing is an older channel and there’s nothing novel about it anymore, you