Yesterday I had a sales call; a sales call where I was the customer. I had asked for the meeting because I wanted to buy the product. Easy sale as we say for the sales professional. All she had to do was not screw it up, and she would close the deal. Sounds simple right? I mean, who can’t close a sale for a customer who is ready to buy?
Well, not so fast! Not screwing up a sales call, even for a customer that is ready to buy, is a little more complicated then you think. We are living in a marketplace where you can’t sell the product unless you sell yourself first.
Now I know that sounds cliché, but it’s true. There is not a product or service that you sell that your customers can’t sell, won’t sell or couldn’t sell. So, finding the product is easy for a customer,
