4 Secrets to the One-Call Meeting: Your Powerful Referral Program

Isn’t your team tired of cold calling?
It takes roughly eight touches for sales reps to reach cold prospects. Is that how you want your sales reps spending their time—cold calling strangers who don’t answer the phone or respond to emails until they’ve been pestered EIGHT times? The #1 challenge salespeople face is reaching decision-makers quickly, but getting prospects to call you back is deceptively simple with a referral program.
Receive a referral introduction from someone your sales prospect trusts, and you will always receive a call back. No cold calling, spamming, or gatekeeper bypassing necessary. It’s the one-call referral meeting!
What makes referrals so powerful, and what’s standing in the way of scaling your referral program?
Referral Programs Are Straightforward, Simple, and Smart
Here’s how a referral introduction works:
You ask a colleague or a client (your referral source) to introduce you to your sales prospect.
Your referral source talks to your sales prospect and gets