One thing I have learned from speaking for or working with sales professionals is that you can tell the quality of the sales professional by the questions they to ask. For example, do the questions they inquire challenge their customer’s thinking and push them out of their comfort zone?
Unfortunately, a lot of sales professional don’t. Many of them don’t have what it takes to ask the tough questions. So, why do the hard questions even matter? I mean if the customer is buying from you, and they like you, why do you have to take it further?
Those Pesky Probing Questions
Because those hard, probing questions you ask, help our prospects think about their situation differently and open them up to new ideas and better outcomes. Moreover, that is our job as sales professionals! Our role is not to take orders and do what our customer’s ask. Our purpose is to take them