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4 Essential Questions for a Value-Based Discovery

Britta Lorenz - 30 June 2020

In B2B sales, discovery never ends, and it is not a one-stop interview. The value-based discovery approach consists of selling focused on aligning your offering to the business value it creates for the customer. It doesn´t matter how great your product is. It must offer real value to the customer. It must be just the right solution for your customer´s problems.

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