By Maria Geokezas, VP of Client Services at Heinz Marketing
I’ve been marketing for longer than I care to admit. Over the years, I’ve been lucky enough to have met and worked with many smart and talented business leaders and entrepreneurs. Most of these folks, regardless of their experience or education, have good instincts and realistic expectations when it comes to B2B Marketing. But, some do not and they generally fall in the following four categories:
Value ideas over execution. B2B Marketing ideas are relatively easy to produce. Determining if those ideas will deliver the results you want and then executing on them, takes a little bit of time. Give your marketing team the runway they need to execute the program in way that serves your idea well. Then, give it some tome to work. Measure the impact, tinker and test. Don’t immediately abandon your idea until you’ve explored every avenue to