3 Strategies for Building a Winning Sales Culture

Your sales culture is the sum-total of the attitudes, values and behaviors that permeate your team. The question is, will the sales culture you have today help you meet your goals going forward?
By Mike Esterday
In a webinar we recently co-presented with The Sales Management Association, we explored what some of the top sales cultures have in common and how you can adopt these same strategies to increase your competitive advantage, grow faster and more profitably, and build a strong base of loyal customers and brand advocates.
Organizations with great sales cultures have a way of attracting and
keeping great salespeople — not just because salespeople can be financially
successful in these cultures, but also because they’re more supported and
confident in their ability to achieve their goals, more fulfilled in what they
do, and more passionate about the work and the impact they have. They’re
purpose-driven, because the culture sets the tone.
Here’s how you can build