We have discussed why it is important to hold your team accountable, but what does this really look like? Is it breathing over their backs and checking in on every single thing they should be doing – some may call this “micro-managing”? Is it providing clear guidelines and letting them run with them?
Here is our three-step strategy — applicable across businesses — for holding your team accountable.
Create and establish goals.
Your teams need to be aligned with strategic direction and goals. If goals never exist, there is nothing with which you can measure efforts and performance, nor anything unifying your people to rally around.
Goals or key performance indicators (KPIs) need to tie to strategic direction and plans. Sales goals are easy because they tend to associate with a revenue marker – for example, new logo revenues, cross-sell/up-sell revenues, win rate and gross margin. Marketing goals are harder to determine, but if