By Lauren Dichter, Marketing Consultant at Heinz Marketing
My first work trip came and went quickly, but it still had a large impact. Over the course of just two days of programming, I took 15.5 pages of handwritten notes! Everyone at the MarketingProfs B2B Forum came there hoping to learn new strategies, tools, and tips n’ tricks to try out at their own organization.
Here’s Part I of what I personally found to be the most valuable takeaways (along with the sessions they came from and brief explanations):
Use Mind-Mapping to Understand Prospects
Session: The Unwritten Rules of Persuasion: The Science Behind the Words and Actions That Win People Over
Speaker: Jamie Turner, CEO of 60SecondMarketer.com
When first starting to develop buyer personas, it’s easy to get inundated with overlapping ideas about a specific person’s roles, titles, attitudes, aspirations, motivations, pain points, and more. But it doesn’t have to be that way!
A mind map can help
