2 Key Takeaways from the 2019 MarketingProfs B2B Forum- Part 2

By Lauren Dichter, Marketing Consultant at Heinz Marketing
My first work trip came and went quickly, but it still had a large impact. Over the course of just two days of programming, I took 15.5 pages of handwritten notes! Everyone at the MarketingProfs B2B Forum came there hoping to learn new strategies, tools, and tips n’ tricks to try out at their own organization.
Here’s Part 2 of what I personally found to be the most valuable takeaways, along with the sessions they came from and brief explanations:
Empathy is a Superpower!
Session: Empathy: Your Lead Gen (and Marketing) Superpower
Speaker: Brian Carroll, CEO of markempa
Even for those of us who aren’t naturally empathetic, most can tap into it when necessary. It’s an important skill in all facets of business, but especially for marketers. You can only influence prospects if you understand what they think and feel. Basically, you must learn their motivators.
Here are a