By Lisa Heay, Marketing Planning Manager at Heinz Marketing
It’s hard to know what you don’t know. Marketing Automation is complex and changing all the time, and even after over a decade using tools like this, I’m still learning new things and new ways to get the job done better, faster, and more efficiently. Here’s a list of 10 simple things that you may not know about Marketo.
#1 – Batch Campaigns and Wait Step Priority
Do you utilize wait steps in your batch campaigns? Listen up – the number of minutes you choose is important. If you want a short wait, enter 4 minutes or less. There is no change in system priority if your wait step is 4 minutes or less. If you add a 5+ minute wait step, your campaign’s priority is now considered low, and the action will be deprioritized for the system-wide CRM sync that happens every 5