10 Things You May Not Know About Marketo

By Lisa Heay, Marketing Planning Manager at Heinz Marketing
It’s hard to know what you don’t know. Marketing Automation is complex and changing all the time, and even after over a decade using tools like this, I’m still learning new things and new ways to get the job done better, faster, and more efficiently. Here’s a list of 10 simple things that you may not know about Marketo.
#1 – Batch Campaigns and Wait Step Priority
Do you utilize wait steps in your batch campaigns? Listen up – the number of minutes you choose is important. If you want a short wait, enter 4 minutes or less. There is no change in system priority if your wait step is 4 minutes or less. If you add a 5+ minute wait step, your campaign’s priority is now considered low, and the action will be deprioritized for the system-wide CRM sync that happens every 5