Ask salespeople what their number one issue is and you’ll probably hear, “getting good prospects.” Here’s a simple fact: you can’t close a sale until you have someone to sell to.
So what does it take to successfully prospect? As I’ve worked with thousands of salespeople and written the book, High-Profit Prospecting, I have narrowed it down to what I like to call the “10 Keys to Prospecting”:
Check out the video where I discuss these 10 keys:
1. Have a dedicated time on your calendar to prospect. Don’t allow interruptions! This is absolutely essential! The most successful salespeople are those who commit their time to prospect and stick to it. Saying that you’ll start prospecting as soon as you’ve taken care of everything else is not a strategy but an escape tactic to avoid prospecting!
2. Never start what you can’t finish. Prospecting is about following up. Reaching out to a bunch of