If you know Deb, watched a webinar, or heard her speak in person, you’ve most likely heard her reference DWYSYWD. It stands for “Do What You Say You Will Do.” It’s always resonated with me. Even prior to hearing this acronym, I’ve always felt as though I’ve followed through on my promises. But now when I promise something, I’m always reminded of DWYSYWD and take that extra step to ensure I’m exhibiting trustworthy leadership and not letting anyone down.