Every company, big or small, has a starting point. That starting point represents the beginning of your company’s story. Scott McKain explains how to use your company’s story to help connect with customers, inspire loyalty, and keep them coming back! If you are able to communicate your own company narrative in a way that is interesting and intriguing, you increase your potential for lasting success and customer loyalty.
What is Your Company Story?
by Scott McKain
W hat is the “story” of your company, department, organization, and team?
How about YOUR personal and professional story?
The fundamental role of “story” in business is to create a method by which audiences (customers, prospects and colleagues) understand and emotionally bond with a brand, organizationally and individually.
Because of our entertainment culture, stories are more powerful than ever.
Yes, your “company story” has the power to make an emotional connection with your clients and colleagues. They can captivate your
