Many women have been socialized to believe that being “good” involves being told by others what to do and what not do, going along with these requests, and apologizing and conceding when there is a conflict or disagreement. These learned scripts don’t go away when we find ourselves in front of a buyer; in fact, they feed right into the buyer’s system. How? We follow the buyer out of habit and we lose control of the sales process … because being led by the buyer feels like being “good.” We give in to their demands even if they are not in our best interests. When this learned script combines with the typical salesperson’s low concept of themselves, it can add up to being steamrolled by the buyer on a sales call. The Unapologetic Saleswoman shows you how to rewrite these internal scripts.