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The Tall Lady With the Iceberg: The Power of Metaphor to Sell, Persuade & Explain Anything to Anyone

The Tall Lady With the Iceberg: The Power of Metaphor to Sell, Persuade & Explain Anything to Anyone by Anne Miller

As the world becomes a noisier and busier place where people would rather tune you out than tune you in, communicating creatively is vital to success everywhere you are – in the office, in the Boardroom, on an interview, at a PTA meeting or on a Presidential campaign trail.

7 Signs You Need A Metaphor

Your listener is confused.
Your client is stuck on an objection.
Your client sees no difference between you and your competition.
You want to drive home a point vividly and memorably.
You have to wiggle out of a difficult situation.
Your client is stalling.
You want to wow or motivate a larger audience.

What They Are Saying:

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