Massive change is upon us and business to business (B2B) sales organizations are breaking down. The old sales strategies aren’t working like they used to—you used to know exactly how to be effective, but now you’re not so sure. Competitors have raced ahead and there are only two options left: Embrace the change. Or ignore it and fall behind.
Inside Rule of 24, authors Robert D. Riefstahl and Daniel J. Conway show you how to not only survive, but thrive and dominate selling software in the new digital landscape. The rules have changed —customers are more educated, resourceful and directive than at any other time in history. Future-proof yourself and your sales team, understand what’s coming next and how to deal with it.