This week on Platinum Rules for Success, sales expert Jim Cathcart pulls back the curtain to reveal today’s primary sales competencies and the reason WHY for each. After writing 17 books and delivering over 3,000 professional speeches around the world, Jim Cathcart collaborated with Jeffrey Gitomer and Dr. Tony Alessandra in 2015 on the award winning sales skills assessment, Sales IQ Plus. Building on the eight primary sales competencies tested by that ground-breaking assessment, Jim Cathcart reminds us to remain focused on the true purpose for each. Zig Ziglar famously once said, everyone who works with people works in sales. If he was correct, this week’s story is a must read!
The 8 Primary Sales Competencies: Goal Achievement
by Jim Cathcart
One of the biggest frustrations in business is when we encounter someone who performs the functions of their job without knowing why that function even matters. It’s the typical “bureaucrat” behavior