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Storytelling Is One of the Essential Soft Skills to Succeed in Selling

Deb Calvert - 4 March 2020

Maybe you’ve heard:
Storytelling is the most powerful tool in your selling toolbox. – Natasha Che, Entrepreneur.com
Storytelling is a must-have sales skill. – Sean Pinegar, Tenfold
Top sellers use the power of story to mesmerize. – Mike Schultz, RAIN Group
Stories trigger emotional responses. – Emma Brudner, HubSpot
Stories transform beliefs and change minds. – Matt Sharrers, Sales Benchmark Index
Stories, not facts, have the most powerful impact on how people feel. – Cathy Salit, Quotable
Storytelling is a simple and powerful way for humans to connect. – Ryan Serhant, Forbes
Human beings are naturally wired to be drawn to stories. – Cindy Stagg, Tell to Sell
You can’t close a sale with a spreadsheet. – Colleen Francis, Engage Selling
Facts tell, but stories sell. – Unknown
 
There’s little for doubt. Telling stories increases

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