Radical innovation case study: Quote Countertops

Frank Sciarrino, COO of Quote Countertops, radically changed his marketing and sales strategy by integrating an online app. Frank Sciarrino — part of the next generation of family leadership — recognized that one facet of the business had stagnated: marketing and sales. Countertops, and home remodeling more generally, were stuck in brick-and-mortar showrooms, while other …
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