As sales manager, you can focus on the short-term and drive sales results to meet this period’s goals. It’s a lather-rinse-repeat approach, and you’ll be doing exactly the same thing next period and next year. A much better choice is focusing on the long-term to build sellers’ competence and confidence so they can drive sales results to meet each periods’ goals on their own. This option isn’t possible, though, unless you learn how to develop a sales team.
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