Other-Orientation Is Essential for Mastering the Softer Side of Sales

One of the most unfortunate stereotypes about sellers is that we are self-centered. Buyers wrongly assume that all sellers are only after their money and only care about themselves. That’s why buyers are guarded. To dispel this unfair notion, you have to work harder and prove that you are interested in your buyers’ needs. You have to demonstrate an orientation to others to prove you’re not selfish and concerned only about yourself.