Editor’s note: This post was originally published on Personal Branding Blog on March 5, 2018.
Dan Schawbel spoke to Jim Kouzes, Deb Calvert and Barry Posner, co-authors of Stop Selling & Start Leading: How to Make Extraordinary Sales Happen, about why so many salespeople fail to connect with buyers, what they’ve learned about the buyer and seller relationship, how salespeople can become better leaders, and how salespeople can stay motivated despite the inevitable rejection.