Grow Revenue or Cut Costs?

Speaker, author, and Assessments 24×7 Chief Operations Officer, Rick Barrera explores the question of whether business leaders should focus on growing revenues or cutting costs. Rick contends that in almost every situation, the answer is obvious – GROW REVENUE! On the surface, cutting costs may seem like the obvious thing to do. However, we discover the compelling reasons why choosing investment often wins out in the end…
Grow Revenue or Cut Costs?
by Rick Barrera
W here is the focus in your organization? Where is the momentum? Where is the ENERGY?
In my consulting practice, I am amazed by the number of companies obsessed with cost cutting. Cutting costs has exceptional appeal to the reptilian brain. It FEELS good. Every penny cut drops right to the bottom line. What could be wrong with that?
Nothing and everything. In the right circumstances, cutting costs can be the right medicine, but those circumstances are rare in