In this week’s story, customer service expert and author, Shep Hyken, shares how businesses can get the edge over their competition with customer feedback. Customer feedback doesn’t need to be something you only address when there’s a complaint. Shep discusses tips on how to pinpoint exactly what you need to work on and offers several examples of companies that have had success, and gotten ahead of the game, by listening to their clients’ needs and implementing change accordingly.
Gaining the Customer Feedback Advantage
by Shep Hyken
Customers have always had a voice, but today it is louder than ever. Great companies want customer feedback. They want their opinions and anything else that will give them an advantage. Great companies also do not wait to hear from their customers. They actively solicit feedback in the form of surveys and have programs in place to ensure they deliver an experience that makes their customers want