In any sales opportunity, understanding the true quality and urgency is crucial. But how do you accurately gauge these factors? Here are two simple yet powerful questions to ask during your conversations:
1. How important is it to you to solve this problem, on a scale of one to ten? This question provides insight into the mindset of your client or prospect. By understanding the level of importance they assign to solving the problem, you gain clarity on how critical the issue is for them at the moment.