In the world of business, customer loyalty and referrals mean almost everything. When you have loyal customers, you have customers that stick and will begin referring their friends and colleagues. That is the most valuable form of advertising, and one that money can’t buy. In a global market dominated by social and referral media, there is arguably nothing more helpful to a business’ bottom line than positive online reviews. Customer experience guru, Shep Hyken shares the tips he imparts with his clients to create customer loyalty and referrals.
Customer Loyalty: Will Customers Recommend Your Business?
by Shep Hyken
T he term “loyalty” usually brings to mind a long period of time … in other words, a lifetime customer. However, when I teach the concept of loyalty, I like to change the focus a bit. Don’t worry about a customer’s actions years in the future, focus on now. Or, more specifically, the next
