Complex Culture: Developing and Maintaining Company Culture with Remote Teams

 
Remote work is not new, but the pandemic in 2020 has made what was often seen as a perk or a gimmick into a necessity for many. This has been complicated for industries that have thrived despite the impact of COVID-19 or even because of it. Not only have the majority of existing employees been transitioned to remote work, but onboarding new employees often must be done remotely as well.
Fortunately, some companies have gone before us and paved the way for a path to discuss the impact of remote work on culture, employee retention and morale, and the bottom line resulting from that.
Culture Starts at the Top
First of all, culture starts at the top. With smaller startups, the Founder and CEO’s hires are usually a lot like them. Those people go on to hire people who are also like them, and so on. It is only through a