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Communication Skills that Are Crucial to Sales Success

Deb Calvert - 29 January 2020

In last week’s CONNECT2Sell blog post, we laid out the case for developing soft skills. We examined how soft skills, in balance with technical/functional hard skills for selling, will improve sales performance. Our high-level overview listed three broad categories of soft skills that sellers need to focus on: critical thinking, communication, and emotional intelligence. Because our previous series of blog posts and  videos already delved into critical thinking, we’ll start with a deep dive into communication and come back in the future to explore emotional intelligence in selling.

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