Communication Skills that Are Crucial to Sales Success

In last week’s CONNECT2Sell blog post, we laid out the case for developing soft skills. We examined how soft skills, in balance with technical/functional hard skills for selling, will improve sales performance. Our high-level overview listed three broad categories of soft skills that sellers need to focus on: critical thinking, communication, and emotional intelligence. Because our previous series of blog posts and  videos already delved into critical thinking, we’ll start with a deep dive into communication and come back in the future to explore emotional intelligence in selling.